The Badass B2B Growth Guide
Overview
Summary: A prospecting guide filled with tactics for grabbing people's attention and keeping it.
Built for: B2B sellers who prospect across phone, email, LinkedIn and other channels.
Outcome: A library of outreach plays, scripts and email examples to draw on across channels.
Pricing
One-time purchaseWhat you'll get
Foundation: Explaining what you do, starting conversations with strangers and why prospects are guarded
Channels: Cold calling, voicemail, cold email, LinkedIn, direct mail and video prospecting
Process: List building, sequences, following up, inbound leads and referrals
Extras: Cold email teardowns, negotiating, defusing objections and using ChatGPT for cold email
FAQ
TopCloserR Perspective
Who it's for
Fits SDRs, BDRs, account executives and founders who prospect across several channels and want one reference library rather than a single-skill course. It is broader than Poke The Bear, which covers cold calling only.
What it helps you do
For one payment of $197, it gives lifetime access to sections on cold calling, voicemail, cold email copywriting with teardowns, LinkedIn, direct mail, video, sequences, follow-up, objections, negotiating and referrals, plus a customer interview guide.
How to put it to work
Start with the foundation and jobs-to-be-done sections, then pick the one channel you use most and apply its lessons for a few weeks before moving on. Use the 30-day refund window to judge whether the material fits your market, and compare its contents with the single-topic courses before buying both.