Overview
Summary: A course on how to lead the initial conversation with a potential prospect.
Built for: Sellers who run first calls with potential customers, from inbound or outbound leads.
Outcome: A structure for the first call that moves from context to problems, root cause and cost of inaction before asking for a micro-commitment.
Pricing
One-time purchaseWhat you'll get
Key Beliefs: Detaching from the outcome, moving off the product and helping people make progress
Why People Buy: The four questions, making people feel understood and reflective listening
Guiding the Call: Talk tracks for outbound and inbound calls, problem-surfacing questions and assignments
Resources: The Discovery Call Guide
TopCloserR Perspective
Who it's for
Fits account executives and SDRs who run first meetings with potential customers, and sellers who feel their discovery calls turn into product pitches too early. It covers both outbound and inbound first calls.
What it helps you do
For a one-time $197, it walks through a first call step by step, from small talk and the first 60 seconds to problem questions, root cause, the cost of inaction and a closing micro-commitment, with assignments along the way and a written discovery call guide.
How to put it to work
Do the assignments against real upcoming calls rather than in the abstract, and record a few calls before and after to compare how much the buyer talks. Read the full curriculum on the course page first to check it matches the kind of first calls you run, inbound or outbound.