Braun Sales Academy
About
Braun Sales Academy is the online course school of sales trainer Josh Braun. It sells three self-paced courses: Poke The Bear Cold Calling, The Discovery Call and The Badass B2B Growth Guide. Josh Braun's site describes his approach as a shift from persuading buyers to guiding them to persuade themselves. His shop also lists a free seven-week mini course on selling trust, sales objection flashcards and a customer interview guide. For companies, Josh Braun runs workshops on cold calling, defusing objections, negotiating and cold emailing, including at sales kickoffs and events.
Programs
- Poke The Bear Cold Calling: mindset, list building, a five-step call script, tone, objections, follow-up and recordings of real cold calls
- The Discovery Call: how to lead the initial conversation with a potential customer, with assignments and a discovery call guide
- The Badass B2B Growth Guide: prospecting across cold calls, voicemail, cold email, LinkedIn, direct mail, video and sequences
- Free Selling Trust mini course: seven weeks on closing the trust gap with buyers
- Workshops for companies on cold calling, defusing objections, negotiating and cold emailing
TopCloserR Perspective
What we’d expect selling here to look like
Braun Sales Academy sells low-priced self-serve courses to individual sellers online, while companies and event organizers book workshops and talks through inquiry forms. The site implies inbound demand from Josh Braun's content and newsletter rather than an outbound sales team.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs and those aiming for a first SDR role, a role here would center on qualifying inbound workshop and event inquiries from sales leaders and event organizers.
- Building
- For account executives and those working toward the title, it implies scoping workshops and sales kickoff sessions with sales leaders, where the case rests on the topics covered: cold calling, objections, negotiation and cold email.
- Leading
- For sales managers, directors and heads of sales, the site describes a founder-led business with no sales team, so a leadership role would mean building a team-training motion around Josh Braun's workshops.
Where it can take you
Experience selling courses and workshops transfers to sales training and enablement companies and to speaker and event businesses that sell to sales leaders.
Questions worth asking
Considering a sales role at Braun Sales Academy? Ask these in your interview.
- How do workshop and event inquiries come in, and who scopes them with the buyer?
- How are the courses packaged for companies that want to train a whole team?
- How much of the sale depends on Josh Braun's own content and availability?
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