Leadpages

What we’d expect selling here to look like

Leadpages sells subscription software to marketers, agencies and small business owners, most of whom can start on a free trial and self-serve. The product implies a high-volume, product-led motion where sales conversations focus on upgrading to higher plans with optimization tools, and on custom deals for agencies and larger teams.

What it builds, by career stage

Breaking in

For SDRs, BDRs and those aiming for a first SDR role, the product implies following up with trial users and inbound demo requests, which builds fluency in how marketers measure ad spend, conversion rates and lead flow.

Building

For account executives, account managers and those working toward those titles, it implies upgrading self-serve accounts to plans with A/B testing and Smart Traffic, and selling agency and team plans where the case rests on conversion lift and fewer separate tools.

Leading

For sales managers, directors and heads of sales, it implies running a small team on top of a product-led funnel, where the job is deciding which trial and free accounts deserve a rep's time.

Where it can take you

The experience travels to sales roles at marketing technology, conversion optimization and website builder companies, and to other product-led SaaS businesses that sell to small businesses and agencies. It also suits moves into customer success or partner and agency management roles.

Questions worth asking

Considering a sales role at Leadpages? Ask these in your interview.

1. Which share of revenue comes from self-serve sign-ups and which from deals the sales team works?
2. How does the sales team decide which free and trial accounts to contact?
3. How do agency and enterprise deals differ from a standard plan upgrade?