Dan Lok Education, Inc.
About
Dan Lok Education is the education company founded by Dan Lok, who serves as its founder and CEO. It runs the High-Ticket Closer 3.0 Certification Program, an eight-module curriculum delivered over a 90-day implementation period in which Dan Lok walks participants through the system. Participants are assigned a Certified High Ticket Coach for one-on-one sessions, paired with an accountability partner and given access to a private members group. The program ends with an 88-question certification exam and includes a printed field manual, The HTC Way. The company sells the program to business owners, entrepreneurs and sales professionals, and to business owners for their sales teams.
Dan Lok Education, Inc.’s Story
Dan Lok Education was founded by Dan Lok, who leads it as founder and CEO; his ventures page describes it as a global education group developing entrepreneurs and business leaders. It runs the High-Ticket Closer certification program, whose student terms are with Dan Lok Education, Inc.
Programs
- Eight modules covering mindset, buyer psychology, the three stages of the high-ticket close, persuasion, 27 common objections, social selling, cold calling and advanced closing
- Eight 45-minute one-on-one sessions with a Certified High Ticket Coach, each after a scheduled training session
- An accountability partner for role plays, drills and practice exercises, in 10-minute sessions
- An 88-question certification exam with up to five attempts, a digital and physical certificate, and the 200-page HTC Way field manual
TopCloserR Perspective
What we’d expect selling here to look like
Dan Lok Education sells a certification program both to individual sales professionals and to business owners buying for their sales teams, through an online checkout. That implies a mix of self-serve purchases and conversations with owners deciding whether to put a team through the program.
What it builds, by career stage
- Breaking in
- For SDRs and those aiming for a first sales role, the business implies following up with individuals and business owners who are weighing the program.
- Building
- For account executives, it implies explaining the 90-day structure, coaching and certification to individuals and to owners buying for several reps.
- Leading
- For sales managers, it implies running a team that sells to both individual buyers and business owners, each with different questions about delivery.
Where it can take you
The experience transfers to other professional education and certification companies, and to coaching businesses that sell programs to individuals and teams.
Questions worth asking
Considering a sales role at Dan Lok Education, Inc.? Ask these in your interview.
- How do individual purchases and team purchases differ in the sales process?
- How are Certified High Ticket Coaches assigned, and what does a coaching session cover?
- What happens if a participant does not pass the certification exam within the allowed attempts?
Recommendations
More Sales Training & Coaching businesses