RAIN Group
About
RAIN Group is a global sales training company headquartered in Boston, with offices including Bogotá, Geneva, Johannesburg, London, Mumbai, Sydney and Toronto. Its programs cover prospecting, consultative and insight selling, negotiation, winning major sales, productivity, strategic account management, sales coaching and sales management, and draw on the RAIN Group Center for Sales Research. Delivery options include customized corporate training, virtual training, the Self-Study+ program for organizations, sales coaching, consulting and sales kickoffs. For individuals and small teams, RAIN Group sells on-demand online courses by monthly subscription. The company says it specializes in complex sales in sectors such as professional services, financial services, technology, manufacturing, healthcare and pharmaceuticals.
RAIN Group’s Story
RAIN Group is headquartered in Boston and has offices in the US and in Bogotá, Geneva, Johannesburg, London, Mumbai, Sydney and Toronto, with local delivery staff who deliver training in multiple languages. Its programs draw on the RAIN Group Center for Sales Research, and the company has written the books Rainmaking Conversations and Insight Selling. It says it has delivered training in 75 countries.
Programs
- Sales training programs for sellers: consultative selling, Insight Selling, prospecting, negotiation, virtual selling, winning major sales and strategic account management
- Programs for sales managers on sales management, sales coaching and productivity
- Self-Study+: self-study modules combined with practice, peer collaboration and coaching for sales organizations
- On-demand online courses for individuals and small teams at $199/month per program
TopCloserR Perspective
What we’d expect selling here to look like
RAIN Group sells customized training, coaching and consulting engagements to sales and enablement leaders at companies with complex B2B sales, starting from consultation requests, plus self-serve monthly subscriptions to individuals. The corporate motion implies long, consultative deals with needs analysis, stakeholder interviews and program customization before delivery.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs and those aiming for a first SDR role, the business implies prospecting into sales and enablement leaders and booking consultations, often in the industries RAIN Group lists, such as professional services, financial services and technology.
- Building
- For account executives and those working toward the title, it implies running multi-stakeholder deals for customized programs, where the case rests on behavior change and sales performance across a team.
- Leading
- For sales managers, directors and heads of sales, it implies selling global rollouts to senior sales leaders across regions, coordinating local delivery teams in several countries.
Where it can take you
The experience transfers to other corporate training and consulting firms, enablement platforms, and account executive roles selling complex services to sales leaders.
Questions worth asking
Considering a sales role at RAIN Group? Ask these in your interview.
- How long does a typical customized program take from consultation to delivery?
- How do the regional offices share deals for global rollouts?
- How do online subscriptions for individuals and small teams lead into corporate engagements?
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