Closer School
About
Closer School is an online sales and closing program created by Brad Lea, founder of Lightspeed VT and host of the Dropping Bombs podcast, and sold by Brad Lea, LLC. Its ten courses are arranged in a five-stage system the company calls the REAL Sales Engine: identity, opportunity, conversion, relationships and repeat. Topics run from confidence, ethics and presentation through prospecting, getting past gatekeepers, phone selling and demos to objection handling, negotiation and referrals. The courses are digital and self-paced, and enrolment includes a private Closer School community and lifetime access. The enrolment page also offers a separate option for training a team.
Closer School’s Story
Closer School was founded by Brad Lea, who also founded Lightspeed VT and hosts the Dropping Bombs podcast. The program is sold by Brad Lea, LLC, whose address is in Las Vegas, Nevada.
Programs
- Identity stage: Real Confidence, Look the Part (S.W.A.G.G.E.R.) and Real Ethics
- Opportunity and relationships stages: Real Prospecting and Real Referrals
- Conversion stage: Getting Past Gatekeepers, Mastering the Phone, The Perfect Demo, Real One-Liners and Negotiation
- Digital, self-paced delivery on any device, with a private community and lifetime access
TopCloserR Perspective
What we’d expect selling here to look like
Closer School sells a self-serve online course to individuals through its own enrolment page, with a separate checkout for teams. That implies a largely online, low-touch sale for individuals and a more direct conversation when a company enrols a team.
What it builds, by career stage
- Breaking in
- For SDRs and those aiming for a first sales role, the business implies following up with individuals who have shown interest in the course and qualifying team enquiries.
- Building
- For account executives, it implies handling team enrolments, where the buyer is a manager or owner choosing training for several people.
- Leading
- For sales managers, it implies running both a high-volume online funnel for individuals and a smaller team-sales motion.
Where it can take you
The experience transfers to other online course and e-learning companies, and to sales training businesses that sell both to individuals and to teams.
Questions worth asking
Considering a sales role at Closer School? Ask these in your interview.
- How do individual enrolments and team enrolments differ in the sales process?
- Who handles team enquiries, and how is the team option delivered?
- What does the sales team handle after a learner or team enrols?
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