HighLevel

What we’d expect selling here to look like

HighLevel sells a monthly subscription platform to marketing agencies, freelancers and small business owners, with a 14-day free trial as the entry point. The product implies a high-volume, trial-led sale: helping agency owners see how one platform can replace a stack of separate tools and how sub-accounts let them serve their own clients.

What it builds, by career stage

Breaking in

For SDRs, BDRs and those aiming for a first SDR role, the product implies fast-paced outreach to agency owners and small business operators who are in or near a free trial, building fluency in CRM, funnel and marketing automation vocabulary.

Building

For account executives, account managers and those working toward those titles, it implies demoing a broad all-in-one platform and moving agencies from a Starter plan to an Unlimited plan as their client count grows.

Leading

For sales managers, directors and heads of sales, it implies running a high-volume, trial-driven funnel where conversion and plan upgrades across many small accounts matter more than a few large deals.

Where it can take you

The experience travels to other SMB and agency-focused SaaS sales roles such as SMB account executive, partner or channel manager, and customer success manager at marketing automation, CRM and website-builder companies.

Questions worth asking

Considering a sales role at HighLevel? Ask these in your interview.

1. How much of the sales team's work is converting free-trial users versus outbound prospecting to agencies?
2. How does the team position the all-in-one platform against agencies' existing stacks of separate tools?
3. What does the path look like for moving an agency customer from the Starter plan to the Unlimited plan?