RevOps Co-op

What we’d expect selling here to look like

RevOps Co-op sells tiered memberships to revenue operations professionals and partnership programs to software vendors that want to reach those professionals as buyers. Day to day, the partner sale means pitching a vendor's marketing team on a mix of in-person events, webinars, co-created reports and product demo videos, then tying the package to the demand the vendor wants to generate.

What it builds, by career stage

Breaking in

For SDRs, partnership coordinators and those aiming for a first SDR role, it builds fluency in the revenue operations tool market by researching which vendors sell to RevOps buyers and booking first calls with their marketing teams.

Building

For account executives and partnership managers, and those working toward those titles, it builds the skill of selling audience access and event packages as a custom bundle, scoped around a vendor's pipeline goals rather than a fixed product.

Leading

For sales managers, heads of partnerships and directors of revenue, it builds experience packaging a community's events, webinars, reports and podcast into partner programs that marketing leaders at software companies will renew.

Where it can take you

The experience travels to media, events and community sales roles such as partnership manager, event sales account executive or advertising sales manager. It also opens account executive and RevOps-adjacent roles at the revenue-tooling vendors that buy these programs.

Questions worth asking

Considering a sales role at RevOps Co-op? Ask these in your interview.

1. Who on the vendor side usually buys a partnership: demand generation, field marketing or product marketing?
2. How does a partnership package get scoped between events, webinars, co-written reports and demo videos?
3. How much of the sales role covers memberships for individuals and teams versus partner programs for vendors?