Monday Night Brewing

What we’d expect selling here to look like

Monday Night Brewing sells craft beer through its own taprooms and in stores and bars, books private events at its locations, and offers contract brewing, canning and packaging to other beverage brands. That makes for several kinds of selling: helping beer reach store shelves and draft lines, booking event space with planners, and scoping contract production runs with brand owners who need brewing and packaging capacity.

What it builds, by career stage

Breaking in

For taproom staff, event sales coordinators and those aiming for a first beverage sales role, it builds product knowledge across beer styles and the habit of turning a taproom visit or event inquiry into a booked date.

Building

For craft beer sales reps, market managers and event sales managers, it builds skill at walking into bars, restaurants and bottle shops to secure draft handles and shelf space, and at quoting private events with planners and companies.

Leading

For regional sales managers, directors of sales and those preparing to lead a beverage sales team, it builds experience coordinating sales across several markets and taproom locations, and adding a business-to-business line in contract production for seltzer, spirits and other drinks.

Where it can take you

The experience transfers to field sales and market manager roles at other breweries, distributors, wine and spirits suppliers and nonalcoholic beverage brands, and to event and venue sales in hospitality. Contract production experience suits business development roles at co-packers and beverage manufacturers.

Questions worth asking

Considering a sales role at Monday Night Brewing? Ask these in your interview.

1. Is the role focused on retail and on-premise accounts, private events, or contract production clients?
2. How does the sales role work alongside distributor partners in each market?
3. What does a typical week of account visits or event bookings look like?