ClickFunnels

What we’d expect selling here to look like

ClickFunnels sells self-serve subscription plans, from a monthly Launch plan up to an annual Dominate plan with a demo option, to creators, coaches and online business owners. The product implies a high-volume, trial-led sale where most buyers start on their own and sales conversations focus on upgrades to higher plans with more workspaces, contacts and onboarding.

What it builds, by career stage

Breaking in

For SDRs, BDRs and those aiming for a first SDR role, the trial-led model implies following up with trial users and demo requests from small online businesses, which builds fast discovery and qualification on short calls.

Building

For account executives, account managers and those working toward those titles, the plan structure implies upgrade and annual-plan conversations with business owners and marketers, tying higher plan limits to the funnels and products they want to run.

Leading

For sales managers, directors and heads of sales, the model implies running a team that handles many small deals and plan upgrades, where coaching centres on conversion from trial and demo to paid plan.

Where it can take you

The experience transfers to inside sales and account management roles at other self-serve SaaS companies, especially marketing technology, ecommerce and creator-economy platforms, with titles such as inside sales representative, customer success manager or account executive.

Questions worth asking

Considering a sales role at ClickFunnels? Ask these in your interview.

1. What share of revenue comes from self-serve sign-ups versus sales-assisted upgrades such as the annual Dominate plan?
2. Who is the typical buyer a sales rep speaks with, and at what stage of their online business?
3. How does the sales team work with the affiliate and partner programs?