Directive

What we’d expect selling here to look like

Directive sells agency engagements across performance marketing, commerce and communications to B2B marketing leaders at technology, industrial and professional services companies. Its pitch, tying every program to qualified pipeline and revenue, implies a consultative sale where the seller works through a prospect's funnel, attribution and channel mix and proposes a multi-service program rather than a single channel.

What it builds, by career stage

Breaking in

For SDRs, BDRs and those aiming for a first SDR role, it builds fluency in B2B demand generation terms such as pipeline, MQLs, paid media and SEO, and day to day means starting conversations with marketing leaders who are under pressure to show revenue from their spend.

Building

For account executives, account managers and those working toward those titles, it builds skill in scoping and pricing service engagements, presenting a growth plan to a marketing team, and expanding an account from one channel into paid media, SEO, creative and RevOps work.

Leading

For sales managers, directors and heads of sales, it means leading a team that sells a broad services menu across distinct verticals, each with its own buying behavior and decision timeline.

Where it can take you

The experience transfers to other marketing agency and consultancy sales roles such as agency new business director, growth consultant or client partner. It also carries over to marketing technology and advertising platform sales, such as account executive at an ad-tech or analytics vendor.

Questions worth asking

Considering a sales role at Directive? Ask these in your interview.

1. Which service do most new clients start with, and how often does a first engagement grow into a multi-channel program?
2. How does the Customer Generation methodology show up in a sales conversation: what does a prospect see before signing?
3. How are deals split across technology, industrial and professional services clients, and does the sales approach change by vertical?