Martal Group
About
Martal Group is a B2B lead generation and sales outsourcing agency that provides SDRs and sales executives to source qualified leads, book appointments and win new clients for its customers. Its onshore sales teams are based in North America, Europe and Latin America and run outreach across cold email, LinkedIn and phone. Martal also uses a proprietary AI SDR platform that builds lead lists from buying-intent and technographic data, drafts campaign copy and sequences outreach, while its sales staff nurture, qualify and book meetings with interested prospects. Clients can choose a fractional, full-time or enterprise sales team, with service tiers that range from lead generation to customer onboarding and account management. The company says it works with B2B organizations from startups to Fortune 500 companies, and its services are aimed at companies selling technology-based products or services.
Services
- B2B appointment setting: experienced appointment setters handle outreach, objections, qualification and scheduling across email, LinkedIn and phone
- Outbound lead generation: intent-based lead lists worked through cold email, LinkedIn outreach and cold calling
- Sales outsourcing: a team of professionals that manages the sales cycle from prospecting to closing
- Inbound lead qualification: sales reps qualify inbound leads with the BANT methodology and book discovery calls
- B2B sales training: expert-led training on prospecting, trust building and deal closing
TopCloserR Perspective
What we’d expect selling here to look like
Martal Group sells managed outbound programs to B2B companies, often technology firms, whose buyers are founders, heads of sales and marketing leaders who want more pipeline without hiring in-house. The service implies a consultative sale built on meeting volume, lead quality and cost compared with building an internal SDR team, with programs that can grow from lead generation into closing and account management.
What it builds, by career stage
- Breaking in
- For SDRs, BDRs and those aiming for a first SDR role, the business implies running cold email, LinkedIn and phone outreach for several client companies at once, which builds broad prospecting and qualification experience across many industries quickly.
- Building
- For account executives, account managers and those working toward those titles, it implies both selling Martal's programs to B2B companies and, on higher service tiers, running deal flow, negotiation and onboarding on behalf of clients.
- Leading
- For sales managers, directors and heads of sales, it implies managing distributed onshore teams across several countries and client programs, where weekly performance reporting to each client is part of the job.
Where it can take you
The experience travels to SDR, BDR and account executive roles at B2B technology companies, especially those in the industries Martal has prospected into. It also suits moves into sales development leadership, outbound agency management or revenue operations roles.
Questions worth asking
Considering a sales role at Martal Group? Ask these in your interview.
- How many client programs does one sales executive typically work on at the same time?
- How does the AI SDR platform split work with the human sales team on a client campaign?
- On the higher service tiers, how far into closing and account management do Martal's sellers go?
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