SaaStr

What we’d expect selling here to look like

SaaStr sells event tickets to founders, executives and investors, and sells booths, speaking slots and media partnerships to software companies that want to reach that audience. The model implies two sales motions: high-volume ticket sales driven by a large free community, and a relationship-led partnership sale to marketing and revenue leaders at B2B and AI vendors.

What it builds, by career stage

Breaking in

For SDRs, BDRs and those aiming for a first SDR role, the business implies prospecting B2B and AI software companies for event and media partnerships, which builds fluency in how vendors plan pipeline from events and content.

Building

For account executives, partnership managers and those working toward those titles, it implies packaging booths, speaking slots, podcast and newsletter placements into multi-part deals and renewing them from one event to the next.

Leading

For sales managers, directors and heads of sales or partnerships, it implies running a revenue team tied to a fixed event calendar, where inventory, deadlines and renewals set the pace of the year.

Where it can take you

The experience travels to event, media and community sales roles such as partnership manager, exhibit sales executive or media account executive at conference organizers, B2B publishers and newsletter businesses. It also suits moves into field marketing or event marketing roles at SaaS and AI companies.

Questions worth asking

Considering a sales role at SaaStr? Ask these in your interview.

1. How is revenue split between ticket sales and company partnerships across SaaStr AI Annual and the other events?
2. How does the free community feed ticket sales and partnership leads?
3. How far ahead of each event does the partnership team usually sell out its inventory?